Kona experienced share growth in +30 states last year, currently sits as the ninth-most popular tap handle in the U.S. and is our fastest-growing premium beer¹ at A-B.

Kona Big Wave is investing meaningfully to build deep roots in surf and skate communities as part of its mission to become the next-gen lifestyle beer. These aspirational cultures bring people together and tied closely to the aloha spirit, providing clear and authentic opportunities for Kona Big Wave to gain relevance with the next generation of LDA consumers. Through strategic partnerships with people, brands and events, Kona is quickly cementing its role as the go-to beer for surfers and skaters. 

This year, Kona continues to make big waves with a growing roster of iconic free surfers that live and breathe the aloha lifestyle. Through their respective travel and immersive content, Mikey February, Racheal Tilley, Mason Ho, and Coco Ho are each known for their styles, creativity and surfing. Alongside the new members of the ohana, Kona has also re-signed Sage Erickson, pro-surfer and 2x US Open of Surfing Champion and California native for a fifth year. These partners have increased Kona’s reach by 1.6M followers on Instagram alone. 

Kona Big Wave is teaming up with King’s Hawaiian, known for its irresistibly soft, sweet bread rolls, to deliver the quickest possible island escape. Together, the two brands, both founded in Hawaii, are transporting consumers to an island state of mind through a series of immersive experiences. No flights, no PTO, no sunscreen required.